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City business district
Strategy & Growth

Ask the right question first,
then answer it

Meridian Balance Consulting provides management consulting for growing companies across strategy, organization and digital.

View services
Office towers
Evidence Based Advice

Every conclusion
should be backed by data

Experience from projects with many corporate clients means our advice goes beyond frameworks.

Client cases

Services

What we do, in plain words
Consulting team at work (abstract illustration)

Not reports, but practical next steps

Many consulting projects stall on delivery day: the report is thick, but the team does not know what to do first on Monday morning. Our approach breaks each project down by owner, timing and acceptance criteria, with consultants on site through the first milestone.

We have worked with companies in manufacturing, retail, healthcare and internet sectors.

See how clients work with us

Service List

Four practices, one team
Strategy planning

Strategy Planning

Three-year strategy and annual operating plans, reviewed at board level.

Organization and people

Organization & People

Redesign of organizational structure, performance and compensation systems.

Digital transformation

Digital Transformation

From process mapping to system selection and go-live support.

Marketing and growth

Marketing & Growth

Positioning, pricing and channel growth experiment systems.

About Us

About us

Founded in 2012 and headquartered in Shanghai, with offices in Shenzhen and Chengdu. The team has 86 people, and partners each bring more than ten years of combined industry and consulting experience.

We take on projects where senior leaders are personally involved - strategy cannot be delegated entirely to middle management.

Meet the team
Meridian Balance Consulting (abstract illustration)

Industry Consulting

Industries we know first-hand
Manufacturing consulting

Manufacturing

Lean production and supply chain redesign, 42 projects.

Retail and consumer

Retail & Consumer

Omnichannel and membership systems, 38 projects.

Healthcare

Healthcare

Chain expansion and operations, 19 projects.

Internet and software

Internet & Software

Commercialization and organizational upgrades, 26 projects.

Logistics and supply chain

Logistics & Supply Chain

Network planning and cost optimization, 15 projects.

Financial services

Financial Services

Regional bank digitalization, 11 projects.

Creating possibilities

Creating Possibilities

Meridian Balance 2026 brand film - 03:12

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Team

Partners & consultants
Heng Yiwei

Heng Yiwei

Founding Partner - Strategy

Ming Daoyuan

Ming Daoyuan

Partner - Organization & People

Su Ling

Su Ling

Partner - Digital

Zheng Guanlan

Zheng Guanlan

Partner - Marketing & Growth

Ye Zhiqiu

Ye Zhiqiu

Research Director - Industry Institute

Insights

Notes from the field
Strategy review

Three common pitfalls in strategy review meetings

2026.10.24 - Organization notes

Digital investment

Where to trim a digital budget with the least disruption

2026.10.09 - Digital

Pricing experiment

Notes from a pricing experiment and its margin discussion

2026.09.18 - Growth case

Performance system

Why OKR rollouts often stall in the second month

2026.09.02 - Organization & People

Supply chain resilience

Supply chain resilience is more than extra stock

2026.08.21 - Manufacturing

Membership system

The first principle of membership systems is repeat purchase

2026.08.05 - Retail & Consumer

Partners

Clients who have worked with us
HENGYUE MFG
BLUEPINE
SOUTHBRIDGE RETAIL
RENHE HEALTH
CLOUDSTACK SOFTWARE
FASTPORT
LANJIANG BANK
QINGHE FOODS

Client Cases

Selected engagements
Equipment manufacturing group

An equipment manufacturing group

A 14-month lean program with a shorter delivery cycle.

Auto parts company

A listed auto parts company

Supply chain redesign and inventory turnover review.

Home appliance company

A home appliance company

Overseas plant site selection and operating system setup.

Chain retail

A regional retail chain

Membership system redesign and repeat purchase review.

Tea beverage brand

A tea beverage brand

Site selection model launch and store closure review.

Food group

A food group

Channel structure adjustment in county markets.

Eye care chain

An eye care chain

A standardization manual for opening 12 new locations over three years.

Health screening group

A health screening group

Service process redesign and satisfaction review.

Pharmaceutical digital

A pharmaceutical company

Digital marketing compliance system setup.